Calidez y Calidad” (warmth and quality) is Bárbaro’s slogan and through the branding the client wanted to represent just that. Their menus adjust to the seasons, using farm to table ingredients, they have produce from local farmers and the best selection of nationally made wines and spirits. Part of the branding project was to come up with a signage style that represented that feeling of a local and fresh rustic joint.

A rustic moment a few minutes outside of the city. Bárbaro demonstrates that the countryside really has it all.